Hitler's very own wagon
On this day in 1937, the government of Germany--then under the control of Adolf Hitler of the National Socialist (Nazi) Party--forms a new state-owned automobile company, then known as Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH. Later that year, it was renamed simply Volkswagenwerk, or "The People's Car Company."
Originally operated by the German Labor Front, a Nazi organization, Volkswagen was headquartered in Wolfsburg, Germany. In addition to his ambitious campaign to build a network of autobahns and limited access highways across Germany, Hitler's pet project was the development and mass production of an affordable yet still speedy vehicle that could sell for less than 1,000 Reich marks (about $140 at the time). To provide the design for this "people's car," Hitler called in the Austrian automotive engineer Ferdinand Porsche. In 1938, at a Nazi rally, the Fuhrer declared: "It is for the broad masses that this car has been built. Its purpose is to answer their transportation needs, and it is intended to give them joy." However, soon after the KdF (Kraft-durch-Freude)-Wagen ("Strength-Through-Joy" car) was displayed for the first time at the Berlin Motor Show in 1939, World War II began, and Volkswagen halted production. After the war ended, with the factory in ruins, the Allies would make Volkswagen the focus of their attempts to resuscitate the German auto industry.
Volkswagen sales in the United States were initially slower than in other parts of the world, due to the car's historic Nazi connections as well as its small size and unusual rounded shape. In 1959, the advertising agency Doyle Dane Bernbach launched a landmark campaign, dubbing the car the "Beetle" and spinning its diminutive size as a distinct advantage to consumers. Over the next several years, VW became the top-selling auto import in the United States. In 1960, the German government sold 60 percent of Volkswagen's stock to the public, effectively denationalizing it. Twelve years later, the Beetle surpassed the longstanding worldwide production record of 15 million vehicles, set by Ford Motor Company's legendary Model T between 1908 and 1927.
With the Beetle's design relatively unchanged since 1935, sales grew sluggish in the early 1970s. VW bounced back with the introduction of sportier models such as the Rabbit and later, the Golf. In 1998, the company began selling the highly touted "New Beetle" while still continuing production of its predecessor. After nearly 70 years and more than 21 million units produced, the last original Beetle rolled off the line in Puebla,Mexico, on July 30, 2003.
Fact 1
It’s ironic that Adolf Hitler was responsible for the idea of the Volkswagen, the “people’s car”. The slogan that the company is currently using is “Das Auto” which means “The car”.
Fact 2
The classic Beetle was manufactured from 1938-2003 which is an astounding 65 years. The total number of Beetles that were built in this period of time was 21,529,464.
Fact 3
Most people are under the impression that the Golf FTI was the first hot hatch car while in reality it was the Renault 5 Gordini.
Fact 4
The company is headquartered in Wolfsburg, Lower Saxony, Germany, Volkswagen and manufactures the fastest car on earth and is sold under the Bugatti banner.
Fact 5
The company set 7, 24-hour world records for speed at the Nardo Ring.
Fact 6
Not only does the company manufacture big trucks, but it also races them.
Fact 7
The white #53 is the most popular paint scheme for the VW Bug and came from the Herbie movies. The Herbie series depicted the Bug as a race car.
Fact 8
The very first Beetle made an appearance in 1932 but it was only in 1936 that the first noticeable prototypes were built.
Fact 9
Shells of the two last Beetles made in Germany are protected in wax and housed at the VW’s Milton-Keynes parts store.
Fact 10
The Volkswagen Passat, the Volkswagen Beetle and the Volkswagen Golf are the three cars that feature in the list of all time, top-10 best selling cars.
Today, Volkswagen is the largest automaker in Europe. However, it has not always been this way...
Literally, the word "volkswagen" means "people's car." In Germany, the idea of a people's car wasn't exactly a new one. Before the 1930's, there had been many efforts to create simple cars that everyone could afford, but none met with profound success. Almost all cars before 1930, even if they were designed to be simple enough for the average person, ended up costing more than the average worker's yearly wage.
Meanwhile, the year is 1930, and Ferdinand Porsche had just set up an automotive design company, which became known as the Porsche Büro. The company patented a sophisticated independent front suspension system, which consisted of transversely mounted torsion bars connected to two trailing arms on each side. At the time, this was lighter than most other common types of suspension. In 1931, a German motorcycle company, Zündapp, asked Porsche if he could design a suitable car for them. Porsche came up with a streamlined 2 door sedan, which had lines similar to the Beetle. It was designated the Type 12. Zündapp wanted to put in a 1.2 liter radial engine from one of their motorcycles...this was the end of the line for this design, as it didn't make it any further.Porsche then designed a car for NSU in 1933 that was known as the Type 32. This car looked even more similar to the upcoming KdF Wagen than the Type 12 did. This car looked similar to the Tatra V570, and shared many mechanical similarities. After World War II, the Volkswagen company paid Tatra for compensation, since Tatra believed its technology and design was pirated in development of the KdF Wagen. Eventaully, NSU dropped the Type 32 project.
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